Mudanjiang e-commerce training institutions

Graphic design is the art of communication, stylization, and problem solving through words and images。Because of the overlap of knowledge and skills, graphic design is often mistaken for visual communication or communication design。Graphic design uses many different methods to create and combine words, symbols and images to produce visual ideas and information。Graphic designers may use typography and layout techniques to achieve the desired effect of product design。The term "graphic design "comes from the English "graphic". Before the formation of modern graphic design, this term generally refers to various forms of graphic art formed by printing。So, at that time, the word was used in conjunction with the word "art," and collectively it was called "Graphic design."。

Mudanjiang e-commerce training institutions

Graphic design includes six categories, which are: logo design (logo design, trademark design);Packaging design;VI design;Advertising design;Poster design;Album design。Graphic design, also known as visual communication design, is the "visual" as a means of communication and expression, through a variety of ways to create and combine symbols, pictures and words, so as to create a visual representation used to convey ideas or messages。Logo design is not only the design of practical objects, but also a graphic art design。It has similarities with other graphic arts in expression and its own art laws。

Mudanjiang e-commerce training institutions

Through the expression of color, texture and artistic depiction to achieve the real effect of the product。The importance of charts is to convey the right information。Correctly let people understand the various characteristics of the new product and the effect produced in a certain environment。It is easy for all kinds of personnel to read and understand。However, the perspective used to represent what the human eye sees is different from what the eye sees。Modern product market competition is very fierce, there are good ideas and inventions, must use some way to express, shorten the product development cycle。Whether it is an independent design, or to promote your design, in the face of customers to promote design ideas, you must advise each other, the customer's suggestions immediately recorded or graphically expressed。Quick drawing skills become very important。

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This stage is accompanied by a relatively long-term process, your design level may be very unstable, you are sometimes confused, sometimes happy, with a lot of practice and the design of the whole operation process gradually mastered, began to mature designers。It is clear that design is commercial art design rather than pure art, design = business + technology + art.First of all, the purpose is different: art is the work of the artist, is the sublimation and expression of their own ideas, design is the means of commodity sales, is to meet the needs of consumers。It is important to understand that two very clear concepts can often be confused。Many designers have just come to work, often follow their own feelings, feel that my design is good, but by the customer's frown, or be eliminated by the design director, or more from the perspective of consumers, customers and the market to consider。

Mudanjiang e-commerce training institutions

The basic law of graphic design is the law of formal beauty, which is a lifelong study, research and application of graphic designers。The rule of beauty in form is the experience summary and abstract generalization of the rule of beauty in the process of creating beauty。It mainly includes: symmetrical balance, harmonic contrast, proportion, rhythm and rhythm, and diversity and unity。Studying and exploring the rules of formal beauty can cultivate people's sensitivity to formal beauty and guide people to create beautiful things better。Mastering the rule of formal beauty can make people more consciously use the rule of formal beauty to express the content of beauty, and achieve a high degree of unity between the form and the content of beauty。

Mudanjiang e-commerce training institutions

Graphic design in addition to the visual to give people a beautiful enjoyment，It is more important to convey a message to a wide range of consumers，An idea，So in graphic design，Not only focus on the surface visual beauty，Think about the message，Graphic design is mainly composed of the following basic elements: creativity: is an element of graphic design，No good ideas，There is no good work，Three conditions of audience, media and cultural background should be considered in creativity。Composition: Composition is to solve the spatial relationship between graphics, color and text, so as to be novel, reasonable and unified。Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of picture color。